Sextoy: A word that has established itself in our language - SexToyer.com

Sextoy: A word that has established itself in our language – BBFactory

A new word in our language

The first question that comes to mind is how long has this word existed? I then queried Google which reflects (in my opinion) well the popularity of a word based on its number of searches.
We can then realize that this keyword was only really searched on Google by the French from 2006, and that it obviously began its frank implantation in our language at the end of 2005.
Note in passing that I registered sextoyer.com in February 2005 ^^…

At the time (2005) we were more commonly talking about vibrators. Remember the pages of catalogs such as 3suisses or La Redoute with these enigmatic vibrators to relax your cheek 🙂

3 years to set up!

Once landed, it took barely a year and a half for Sextoy to catch up with Godemichet in terms of search volume. We can also see that 2007 is an important year in terms of the progression of the popularity of the word sextoy.


In 2009 we no longer talk about vibrators and even less about dildos, we talk about sextoys! More glamorous, more trendy and also more generic, the sex toy has gradually taken over the others in our everyday language. Its search volume seems to have stabilized since then, while that of other words continues to decline.

A battle but not war

Today, if you do a search for “sextoy” in Google, you get 452,000 results for pages in French, while vibrator offers 658,000 results… There are therefore still some “market shares” to be grabbed, but the machine is launched, it should only be a matter of months.
By landing in our vocabulary, the Sextoy easily imposed itself, well helped by the press which strongly relayed the subject. Softer to pronounce and with a less vulgar connotation, this word, in my opinion, helped to decomplex the subject. But by imposing itself in our lexical field, it has also cannibalized the other words, therefore making it more and more important in the eyes of companies working in this market. Today to be a seller in this sector you have to be a sex toy…

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